Climate change and migration are crucial in today’s society, being global challenges involving both our behavior and wellbeing. To positively impact on these two challenges, youth play a key role in leading a collective change of mind and action.
To do so, the project Mindchangers – People and Youth for Planet and People, funded by the DEAR Programme of the European Commission, established three steps towards the much-needed shift in mindset: KNOW > ACT > CHANGE. All Mindchangers’ communication activities are aimed at spreading the message of cooperation, solidarity and sustainability through different tools.
Among those, such as the social media, website and newsletter, the main is to share the project’s message through a pan-European awareness-raising campaign, whose official launch is set for September 15th.
On this date, together with a dedicated newsletter, Mindchangers will unveil the two official visual graphics chosen to embody the main messages on environmental sustainability (Planet) and social inclusion and migration message (People). Their payoffs condense the main message of the project itself: Share responsibility for a sustainable future, and being a Unique Generation of a new welcoming and fair society for all.
Together with the launch of the visuals on many platforms, these will be protagonists of other collateral dedicated activities, including social media contests and other activities. They will also play a central role at the Mindchangers Generation event that will take place in Turin (Italy) in early October, the first official International Youth Meeting of the project.
Thus, Mindchangers aims at increasing the knowledge and understanding of the two topics to produce a shift in mindset and lead to action. The all-round communication campaign, in fact, is lead towards youth, as well as Local Authorities and Civil Society Organizations, from all the six European regions involved. The goal is to raise awareness on the importance and urgency of a collective action to positively address the issues related to migrations and climate change. Knowledge, in fact, is the first step needed to do so and young people can play a key role in spreading it and to proceed with the following steps: action and, finally, change.
Make Mindchangers’ goals yours and increase knowledge and understanding of the two topics and the various interactions and linkages between our actions and the EU’s and countries’ actions and people’s lives.
Visit mindchangers.eu, follow the project on social media and subscribe to the newsletter to start your path to be a mind-changer. Let’s be Mindchangers!